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We've assembled some useful Instagram statistics and Instagram demographics and a helpful link to find the 2017 population of any city, county or state, and we've provided a formula to help you approximate the number of Instagram users in that population.

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Instasurge And Instagram

To better understand how Instasurge helps businesses reach, and attract new targeted followers on Instagram, it helps to know some basic Instagram user statistics. Source: 2016 Instagram Press Releases / 2016 Pew Research Study / eMarketer

Note: Hover over or click shaded areas in pie charts to view actual numbers.

IG USERS WORLDWIDE

IG VS OTHER MEDIA

“Instagram grew by over 100 Million new users in just the last 6 months of 2016. It is projected Instagram will surpass 110 Million US Users by 2018. ”

— Instagram / eMarketer

US IG USERS BY AGE

US IG USERS BY GENDER

“48% of all US brands used Instagram to market their business, brand or product in 2016, and this number skyrocketed to 71% in 2017. It is projected 82% of all US businesses will use Instagram to reach customer by 2018.”

— eMarketer

Break It Down

There are 98 Million adults in the US between 18 and 64 on Instagram.

53 Million of them are between 18-29.

29 Million of them are 30-49.

16 Million are between 50-64.

There are 7 Million Instagram Users in US over 65.

Of the Users in US, 23 Million are male and 34 Million are female!

How Many IG Users Are In Your Target?

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Now Plug That Number Into This Formula...

POPULATION x .87 (87%) = Est POPULATION ONLINE
POPULATION ONLINE x .32 (32%) = Est INSTAGRAM USERS

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